Resources for You & Your Rescued Pet!
Pet welfare organizations now have access to a full service marketing program at no cost consisting of an entire suite of connected solutions focused on engaging pet lovers & boosting team morale using relationship building strategies.
We provide a complete strategy that makes it F-U-N to showcase long stay pets, recruit fosters & volunteers, nurture long term relationships and keep pet-lovers engaged… including a support team to manage all the time consuming parts!
Our team seeks out partnerships with pet care brands aligned with advocating for and alongside pet welfare organizations. This allows us to fund innovative solutions meant to address the critical needs of pet welfare organizations through mutually beneficial collaborations that create something bigger than either can create on their own.
We provide supportive communication utilizing emails, text messages and easily accessible resources meant to keep pets in homes, build long term bonds with adopters and create camaraderie within foster teams.
6 automated emails + 2 sms filled with check-ins, update/feedback prompts, training guides & printable plan
Lots of tips + training tools to help pets (and parents) thrive mentally & physically during transitions
Learning + activity guides written by Dogly's Professional Positive Reinforcement Trainers
After signing up, we will work with your organization to create the easiest method for sending us adopter and foster information.
Options Include:
Tap to view the email series content you'd like to read. This is a clickable PDF, enabling you to tap the buttons and view the resources as your adopters and fosters would. **This may not be the most recent version of the email series as content is updated often
CAT ADOPTER SERIES
*Emails Last Updated: November 11, 2022
We’re helping long stay shelter dogs by matching them with pet brands eager to promote them! Brands send gifts to spotlight pets, teams capture photos of them being spoiled and that content is shared on social platforms!
We have several different programs currently but in general, you'll be sent products and asked to snap some photos and/or videos of (preferably long stay or harder to place pets) opening, wearing, snacking on or otherwise sitting/standing next to a branded product.
We then create content, send it to pet brands and they will post on their social media platforms adding your organization as a Collaborator to help boost engagement and reach OR we'll send you a post with graphic and caption and ask you to tag the brand.
***Coming January 2023, we'll be having brands match with long stay pets and send them gifts to encourage supports to sponsor, spoil, adopt and/or foster them!
It depends on your program but we only request organizations to take more than a few photos of each pet with products sent to them OR of any pet casually utilizing products in the everyday operations. Usually takes about 20mins to an hour depending on your team's enjoyment of taking photos!
We do not expect perfection - we just want real! We'll take care of all the marketing fine-tuning to make the content highly engaging!
We do require your organization to accept collaboration invites which automatically posts content to your facebook or instagram. It will only be content that is meant to support your organization and promote your pets and is no more than 1-2xs per week depending on your enrolled programs.
However it works best for your team! You can either text, email or use a shared google album link to drop photos/videos of your pets.
Each month we provide emails, social media designs, digital fundraisers and brand collaboration posts. Below are a few of our favorites for this month!
A morale booster for your team including a virtual "grab bag" of sorts with options to offer as a free gift for fosters, volunteer and staff!
Operation Santa Paws focuses on promoting long stay pets in a festive and cheery campaign
Our entire goal is to figure out ways to genuinely take the weight off of overwhelmed teams within pet welfare that deserve to have access to marketing and relationship building strategies that help the immediate and long term operational success of their organization.
We are pet welfare professionals with decades of marketing, strategic planning and brand partnership experience. We really listen to the cries for help, build open communication relationships with the teams we support and use our personal time to recruit pet care brands willing to partner with pet welfare organizations in ways that are actually beneficial for the pets in their care.
Our programs support:
*We do reserve the right to refuse service to any organization suspected of animal cruelty, animal neglect, misuse of funds and any organization with an operational budget that currently supports a Marketing or Brand Partnerships Department.
New Pet Support Programs
Email & SMS automation to provide nurturing communication, easy to access resources, thank you gifts and feedback forms
Pet Parent Tips
Monthly engagement email filled with relevant pet tips, gentle pet welfare advocacy, training guides and special offers. Our content follows a ZERO ask content motto intended to increase open rates by offering resources that balances newsletters that include content often asking for help or money.
Long Stay Pet Promotions
Partnering with pet care brands to collaborate on cross-shared content to expand reach, create more entertaining posts and showcase shelter pets in a positive+fun spotlight
Monthly Content
We provide a full calendar "one post per day" social media content including engagement, recruiting, wishlist, pet promotions and pet tips using customizable Canva templates and pre-written captions you can copy&paste.
Under no circumstance do we charge our participating organizations money for any program we offer.
For some programs, we do require organizations to agree to certain terms in exchange for sponsorships/funding provided to the organization like any other partnership. These programs are offered with the opportunity to opt-in and are not required.
While we request adopter, foster and pet details we take privacy very seriously for pets and people alike.
Under no circumstance are brands ever put directly in contact with people or pets without the expressed consent of the people or the organization representing the pets.
Any and all communication to adopters/fosters/volunteers from your organization will always be "on your behalf" utilizing your logo and contact information.
Our goal is to build relationships for you so that you do not seek outside organizations to sneak in and attempt to leverage those relationships without providing your organization with an equally as advantageous gain.
Any funds generated from passive monetization is split between participating organizations.
We are happy to discuss our programs with you and your team at any time!
Our Pet Parent Center is dedicated to providing supportive resources for all those amazing people caring for rescue pets.
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